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The Art of Rebranding by John Williams There are just about as many reasons to rebrand companies as there are ways to do it. Some of those reasons are positive—two organizations have merged or a company has significantly expanded its offering&m...

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The Science of Logos by John Williams Your company's logo will go a long way toward defining your brand, so the process to create it should not be entered into lightly. Whether you choose to work with a design team, or use resources available to prod...

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Lemmings vs. Leaders To Copy or Not to Copy, This is the Question By John Williams, president of LogoYes.com We all know that it's tempting to copy the competition. There is safety in conformity – a certain "comfort factor" in being s...

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by John WilliamsIf you're like millions of other small businesses, creating a professional visual image is key to your success. After all, your image — as seen on your business cards, marketing materials, packaging and website — is the fi...

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In a previous post I gave you a list of 85+ Free Killer Resources Every Designer Should Know, which had a great response. Now, in the same line, I have smashed 45 Freeware Design Programs among literally thousands and thousands. It was a great quest,...

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